Neiman Marcus covered its windows and entrance on Ervay Street on Tuesday morning before the unveiling of its 2010 Christmas Book's fantasy gifts. The over-the-top items will remain on display in the windows for a week. Neiman Marcus takes Christmas Book 2010 to an iPad app 12:00 AM CDT on Wednesday, October 6, 2010 By MARIA HALKIAS / The Dallas Morning News mhalkias@dallasnews.com Luxury retailer Neiman Marcus has transformed its 84-year-old Christmas catalog into an application for what's anticipated to be this year's hot electronics gift: Apple's iPad. LARA SOLT/DMN Neiman Marcus covered its windows and entrance on Ervay Street on Tuesday morning before the unveiling of its 2010 Christmas Book's fantasy gifts. The over-the-top items will remain on display in the windows for a week. By putting the 2010 Christmas Book into an iPad app, Neiman Marcus is keeping up with its customers, said Gerald Barnes, president of the Dallas-based company's catalog and online division. That doesn't mean the printed catalog is dead. Neiman Marcus still plans to mail more than 1 million copies to customers, and the entire catalog is viewable on its website. The Christmas Book has been online since 2006 and now almost all of the company's direct sales are made on its websites. Its Internet revenue increased 10.7 percent last year, while catalog sales fell 19.2 percent. Last year, about 85 percent of Neiman's direct sales were online, up from 80 percent last year and 75 percent in 2008 ...
Keywords: 2010, christmas, windows
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